Job Description
As a Senior Real Estate Marketing Specialist, I was responsible for planning, implementing, and managing high-impact marketing strategies for various real estate projects. My role combined digital marketing, direct client interaction, and collaboration with developers to ensure successful property sales and rentals across residential and commercial sectors.
Key Responsibilities:
- Designed and executed comprehensive marketing campaigns targeting both B2C and B2B audiences.
- Promoted a wide range of residential, commercial, and investment properties through social media, websites, real estate platforms, and offline channels.
- Conducted detailed client consultations to understand property needs and match them with suitable listings.
- Delivered high-quality property presentations and live tours, emphasizing unique selling points and return on investment.
- Managed the entire sales funnel—from cold leads to closing and after-sales follow-up.
- Collaborated closely with developers, legal consultants, and financial institutions to facilitate smooth and compliant transactions.
- Developed creative content for listings, brochures, and digital media, improving engagement and brand visibility.
- Analyzed market trends and competitor activity to refine positioning and pricing strategies.
Achievements:
- Surpassed quarterly sales targets by an average of +50% in 2023.
- Played a key role in selling 40+ units in under 3 months in a luxury New Capital project.
- Increased qualified lead conversion by 35% via optimized CRM workflows and referral programs.
- Built a digital marketing funnel that generated 500+ qualified leads monthly.
- Recognized as “Top Performer of the Year” in 2023 by senior management.
Skills Used:
- Digital Marketing & Lead Generation
- Social Media Advertising (Meta Ads, Google Ads)
- CRM Tools (Zoho, Salesforce)
- Real Estate Portals (Property Finder, OLX, Aqarmap)
- Market Research & Trend Analysis
- Client Negotiation & Closing
- Content Creation & Copywriting
- Public Speaking & Presentation